Psychology says people who scroll through social media for hours but never post aren’t necessarily antisocial or disengaged — many are quietly studying the room, absorbing social cues, and noticing patterns others miss while they’re busy performing.
In 2006, the usability researcher Jakob Nielsen put a number on something most people online had felt without naming. Roughly 90 per cent of users in a typical community only read, about 9 per cent contribute occasionally, and around 1 per cent produce most of what everyone else …